About
Initial Intake → Business Info → About → Competition → Services → Operations → Marketing → Current → Goals → Optional
If partners, include how many.
If you started the company, outline why and what drove you to start the business. If you bought the business or it's a family business, give details about the history of it
Estimate is fine.
Describe any seasonal patterns.
Include leased or owned locations.
What do you think matters most to them.
Work that keeps you motivated.
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